Salvador Dalí – un fenómeno cultural y mediático

Abstract

Summary: Salvador Dalí is most famous as a painter. He is less known for his role as universal artist, for his illustrations, his screenplays, his sceneries, his works in the areas of fashion, design and advertising. Dalí was also an author who commented and analysed in his numerous texts his own artistic products like his paintings, his sculptures, his public entrances and productions. La metamorfósis de Narciso (1937) and the poem of the same title may function as paradigmatic examples in this respect. The texts are less considered and rest rather unknown for the common audience. As one of the most extroverted artists of the surrealist movement, with an extraordinary pleasure for artistic, cultural and commercial experiments, Dalí offers us with this combination of painting/text a kind of media-game. In this sense, the intertextual, intermedia and intercultural references play an important role. Based on this mediaensemble, Dalí created his famous so called ‘método paranoico-crítico’ which also inspired the French psychoanalyst Jacques Lacan and offered an alternative to the passive automatisms of surrealism. This article intends to present the creative relations between this method and the paintings and texts of the Catalan artist as provocateur of dreams, nightmares, hallucinations and desires that each of us has. [Keywords: surrealism, media-games, artistic experiments, intertextuality, intermedia, interculturality, método paranoico-crítico, dreams, nightmares]